Another Norms update- courtesy of Los Angeles magazine.

From the article-
This week he told me his plan: To build a “community of shops” where the parking lot now stands. He envisions renting to tenants similar to those on Abbot Kinney in Venice or in the Brentwood Country Mart. “We’re trying to curate the experience,” he says. “We want it to feel authentic.” The developer has come to admire Norms’ architecture and hopes the neighborhood, the Conservancy, and future patrons will appreciate his vision for the landmark. “It’s such a beautiful building and that sign is just like fucking awesome,” he says."

On one hand I have no idea what "feel authentic" means in this context, but I am given some hope that he thinks the sign is "fucking awesome."

The rest of the article is distressing.

 http://www.lamag.com/askchris/exclusive-new-owner-norms-reveals-plans-legendary-site/#sthash.TbfOsaX4.QK1UnrQO.dpuf